Community branded launch campaign
After a successful Phase 1 launch, KEYS brought me on as their dedicated design partner, with a core focus on visual content design.
I played a pivotal role in crafting a new brand look and feel, ensuring it truly resonated with their mission.
The retainer scope was a significant undertaking: producing a high volume of visual content — specifically, three posts per week, including two individual impact posts and one feature-based carousel with a minimum of five creatives.
Content needed to be adaptable across a wide range of channels, including LinkedIn, Instagram, TikTok, and their website blog.
KEYS' design language needed to evolve beyond their app interface
Following a successful collaboration designing KEYS' app preview screens, I was retained to help evolve their visual language across social media platforms including LinkedIn, Instagram, and TikTok.
Visual templates for easy re-use and variety
I worked with KEYS' content and product design team to establish a constant stream of content built on a templated visual design system.
Iterating across a range of style options, I developed a hybrid, people-focused graphic style to convey the power of community and the ease of use of the platform.
Delivering high impact content via weekly design sprints
My ability to deliver high-quality, impactful content at pace is a direct result of a highly collaborative and agile working approach.
Working closely with KEYS' content designers, I ensured every creative was not just visually compelling but also communicated new features and brand stories with clarity and purpose — always close to the latest design trends.
Key weekly deliverables
1 x 5 Slide Carousel
2 x Single posts
Additional on-off projects
New concepts for App preview screens
Brand Strategy
AI Integration workshops and coaching