Hi there 👋🏽 I’m Suraj Soren. With 10+ years across global enterprises and scale-ups, I bring strategic design leadership and deep technical craft. With a track record of delivering measurable business impact through the latest AI Design Systems
Suraj Soren
Available for new projects
24 organisations across enterprise, consumer tech, AI and the third sector
Work where my design approach pushed the business, not just the pixels.
Four of my strategic pillars. Each one tested in enterprise environments where I have earned a seat at the table.
User Needs FirstDeeply rooted in behavioural psychology, my process begins by identifying the core friction points in the user journey before pushing a single pixel.Read more : Mind's onboarding case study
Stakeholder AlignmentConverting organisational requirements into opportunities for the business & users.Read more : BT's digital checkout case study
AI-Augmented DesignHarnessing the power of generative agents and LLMs to shorten the distance between ideation and high-fidelity testing.Read more : Cledor's Agentic Ai case study
Agile WorkingEmbedding design into the engineering lifecycle through high-velocity iterative cycles and rapid prototyping feedback loops.Read more : Connected Fanatics case studySpeaking & workshops
Practical, no-fluff talks on agile delivery, cybersecurity UX, journey mapping and turning chaos into clarity, drawn from 10+ years leading design across enterprise and start-ups.
Formats
Recently · Sections · Design Circuit · The AI Design Sprint
DESIGN IS
Strategic.
Studio Soren
FROM THE TALKS
Start with desirability.
THE SERIES
From chaos to clarity.
Frameworks for messy problems
DESIGN IS
Strategic.
Studio Soren
FROM THE TALKS
Start with desirability.
Senior IC craft, principal-level strategy, and team leadership — in one person. No agency markup. No account manager. Just results.
| Other Designers | Suraj Soren | Agency / Consultancy | |
|---|---|---|---|
| Design Leadership | No: Executes tasks | Yes: Leads teams & sets direction | Yes: Managed accounts only |
| Personal Attention | Yes: Limited scope | Yes: Dedicated. Embedded. Accountable. | No: Account managers only |
| ROI | No: Individual Contributor (IC) Focus | Yes: Insight as a revenue lever | No: Business first users last |
| Cost Efficiency | Yes: Budget-friendly | Yes: IC craft + principal strategy | No: Premium overhead |
| Emerging Tech (AI & Agentic Systems) | No: Rare expertise | Yes: Named inventor. Published author. | No: Expensive add-on |
| CSR Understanding | No: Variable experience | Yes: Private · Public · Third Sector | No: CSR often an afterthought |
NOW BUILDING
My own product, now in beta and looking for partners — and the design studio I run for clients.
Live beta · Seeking partners
Solo founder · Building with AI
OtterWay helps people walk greener and safer routes, with Scout the otter as their guide. I’m designing, branding and coding myself with AI and it’s already in beta with real testers! Next up: finding partners to get it off the ground 🚀
The journey so far
iPhone & Android betaDesign studio · Birmingham, UK
Founder & Creative Director
My design studio. A small, senior team helping start-ups and scale-ups launch brands, products and websites, with AI built into how we work. Latest launch: Optaro’s brand, website and intro film.
Recognised & backed by
What senior leaders, PMs, and peers say when the work lands.
“A rare ability to quickly understand complexity”
As a PM at BT, I worked with Suraj on future vision. He translates complex business and customer needs into high-end, thoughtful design. Strategic and collaborative, I recommend Suraj and his design consultancy for impactful work.
Anisha LProduct @ Lloyds Banking Group“Human-Centered Design Excellence”
With Suraj, you get more than just design. His ability to solve problems by putting the customer at the centre of the experience is second to none. He is a great person to work with and I couldn't recommend him more highly!
Matt HymersCEO of Connected Fanatics“Highly recommend!”
Their guidance is vital; don’t be fooled, AI agents require expert setup. Thanks to Suraj, James, and Raj, we now have a robust system to elevate our services. Highly recommend!
Nick RegnierMD @ Cledor Limited“Worked with Suraj for years — incredible”
His storyboarding and unique problem-solving go above and beyond. He inspires teams and builds communities that enhance every project. A truly legendary creative partner!
“Design leadership that delivers results”
Studio Soren's team mobilisation helped our digital channels and boosted engagement. Suraj’s leadership delivers real results. I highly recommend them for any non-profit organisation!
Eric LawChair @ Jiu Jitsu Foundation“Helped me rethink my customer journey”
I received a great brand design and coaching service from Studio Soren. they really helped me think about my customer journey and how to position my services. I thoroughly recommend them.
Dr Russell SutherlandDirector @ Variantt“A conscientious, top-tier partner!”
Suraj helped me overcome entrepreneurial paralysis with a patient, meticulous approach. His active listening and thorough analysis have given me newfound confidence. A conscientious, top-tier partner!
Thomas SimmondsFounder @ The Recovery Room“Strategic Design & Product Excellence”
Studio Soren combines sharp product thinking with elite design. They are user-centered, fastidious, and deliver practical solutions that actually ship. For strategic insight and creative discipline, I highly recommend them!
“Expert Mentorship & Flawless Craft”
I’ve used Studio Soren for multiple ventures and will again. Their craftsmanship is next-level, and their dedication to coaching for the best business outcome is surreal. I recommend their services 100 times over!
“Practical Strategic Guidance”
Suraj provides an incredible mentoring experience. His guidance is practical, insightful, and perfectly tailored to my specific career stage. I highly recommend his coaching for any designer!
“Creative & Timely Problem Solving”
Working with Studio Soren was a great experience. Their creativity and problem-solving skills are top-notch and truly impressive. I especially appreciated that all deliverables were completed on time. Highly recommended!
“Learning with Suraj was hugely insightful”
“Worked with Suraj for years — incredible”
Anna CoughlanMeta
“Design leadership that delivers results”
Eric LawChair @ Jiu Jitsu Foundation
“Helped me rethink my customer journey”
Dr Russell SutherlandDirector @ Variantt
“A conscientious, top-tier partner!”
Thomas SimmondsFounder @ The Recovery Room
“Strategic Design & Product Excellence”
Tom HirstFront-end Developer
“Expert Mentorship & Flawless Craft”
Callum DixonArt Director
“Practical Strategic Guidance”
Victor BarretoSnr Designer @ Superside
“Creative & Timely Problem Solving”
Adetola AdetulaKEYS Community
“Learning with Suraj was hugely insightful”
Jesutofunmi OluwatosinKEYS Community
Let’s work together
Get the leadership, craft, and commercial rigour to make your product vision real.
