User Needs First
Deeply rooted in behavioural psychology, my process begins by identifying the core friction points in the user journey before pushing a single pixel.
Read case study →Product Design Lead · Birmingham, UK
I lead design through AI to supercharge business outcomes.
Hi there 👋🏽 I’m Suraj Soren. With 10+ years across global enterprises and scale-ups, I bring strategic design leadership and deep technical craft — with a track record of delivering measurable business impact through the latest AI design systems.
Brands I’ve worked with
Who I’ve designed for
Select work
Case Studies
Work where my design approach pushed the business, not just the pixels.
How I work
My Methods Behind The Outcomes
Four of my strategic pillars. Each one tested in enterprise environments where I have earned a seat at the table.
Stakeholder Alignment
Converting organisational requirements into opportunities for the business & users.
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AI-Augmented Design
Harnessing the power of generative agents and LLMs to shorten the distance between ideation and high-fidelity testing.
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Agile Working
Embedding design into the engineering lifecycle through high-velocity iterative cycles and rapid prototyping feedback loops.
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Why I Hit Different
Senior IC craft, principal-level strategy, and team leadership — in one person. No agency markup. No account manager. Just results.
| Other Designers | Suraj Soren | Agency / Consultancy | |
|---|---|---|---|
| Design Leadership | Executes tasks | Leads teams & sets direction | Managed accounts only |
| Personal Attention | Limited scope | Project lead & dedicated channelDedicated. Embedded. Accountable. | Account managers only |
| ROI | Individual Contributor (IC) focus | Insight as a revenue lever | Business first, users last |
| Cost Efficiency | Budget-friendly | IC craft + principal strategy | Premium overhead |
| Emerging Tech (AI & Agentic Systems) | Rare expertise | Named inventor. Published author. | Expensive add-on |
| CSR Understanding | Variable experience | Private · Public · Third Sector | CSR often an afterthought |
Now building
What I’m building right now.
My own product. Designed, branded and coded solo with AI — now in beta, and looking for funding to take it further.
OtterWay
Solo founder · Building with AIOtterWay helps people walk greener and safer routes, with Scout the otter as their guide. I’m designing, branding and coding it myself with AI, and it’s already in beta with real testers! Next up: funding to get it off the ground 🚀
The journey so far
- Uni project
- Designed & branded
- Built with AI
- Beta testing
- Funding
Join the betaiPhone & Android beta
For investors & partners
Let’s talkInvestor, funder or potential partner?
I’m looking for funding and partners to get OtterWay off the ground. I’d love to show you what’s been built so far.
What Tech Leaders Say About Me
What senior leaders, PMs, and peers say when the work lands.
★★★★★
“"A rare ability to quickly understand complexity"”
As a PM at BT, I worked with Suraj on future vision. He translates complex business and customer needs into high-end, thoughtful design. Strategic and collaborative, I recommend Suraj and his design consultancy for impactful work.
Anisha LProduct @ Lloyds Banking Group
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“"Practical Strategic Guidance"”Victor Barreto · Snr Designer @ Superside
“"Creative & Timely Problem Solving"”Adetola Adetula · KEYS Community
“"A rare ability to quickly understand complexity"”Anisha L · Product @ Lloyds Banking Group
“"Expert Mentorship & Flawless Craft"”Callum Dixon · Art Director
“"Strategic Design & Product Excellence"”Tom Hirst · Front-end Developer
“"Worked with Suraj for years — incredible"”Anna Coughlan · Meta
“"Learning with Suraj was hugely insightful"” Jesutofunmi Oluwatosin · KEYS Community
“"Design leadership that delivers results"”Eric Law · Chair @ Jiu Jitsu Foundation
“"A conscientious, top-tier partner!" ”Thomas Simmonds · Founder @ The Recovery Room
“"Highly recommend!"”Nick Regnier · MD @ Cledor Limited
“"Human-Centered Design Excellence"”Matt Hymers · CEO of Connected Fanatics
“"Helped me rethink my customer journey"”Dr Russell Sutherland · Director @ Variantt
Ready to take your team to the next level? 🚀
Get the leadership, craft, and commercial rigour to make your product vision real.
