I don’t just design interfaces. I shape how complex products behave.
Product Designer with 10+ years across enterprise & scale-up. Expert in AI design workflows, cross-functional strategy & design systems.
Birmingham, UK · Hybrid & remote · Open to international relocation
I’m a Product Design Lead with 10+ years designing complex digital products across enterprise software, AI, telecommunications, and regulated services.
I work at the intersection of strategy, systems thinking, and emerging technology, shaping product direction, leading multidisciplinary teams, and delivering experiences that move real commercial metrics.
I don’t just design interfaces, I define how products should behave, and build the foundations that let teams ship with confidence.
Download CV ↓Skills & tools
Strategy
- Service Design
- Mural
- Workshop Facilitation
- Accessibility Standards (WCAG)
- Stakeholder Management
- Miro
Leadership
- Mentoring
- Coaching
- Wall Walks
- Facilitation
- DesOps
- Community Building
Design
- Figma Design
- FigJam
- Adobe Creative Suite
- Framer
AI Tools
- Google Stitch
- Figma AI
- Figma Make
- Weavy
- Claude Design
- Claude Code
- Claude MCPs
- Cursor
- Relume
Research
- User Interviews
- Usability Testing
- CRO
- A/B Testing
- Analytics
Marketing
- MailerLite
- HubSpot
Technical stacks
- GitHub
- Xcode
Where I’ve made an impact
Founder & Creative Director
Embedded as Principal Designer across two startups simultaneously, scaling a managed-service team delivering end-to-end product design, enterprise SaaS, and Agentic AI integrations globally. Pioneered a Figma AI + Claude Code design-to-code workflow, slashing prototyping cycles by 40%.
Lead Product Designer
Architected UX strategy across BT Business and EE, delivering a 3.5× conversion uplift (£3.93M net-new revenue) and BT's first digital self-serve checkout. Currently leading design for a next-generation Agentic AI proposal engine, cutting cycle time by 40%.
UX Design Partner
Designed end-to-end UX architecture for custom Agentic AI systems — from early prototype to market-ready MVP in under 12 weeks. Translated complex multi-agent backend logic into intuitive interfaces for SME clients, reducing task error rates by 35%, with a 10/10 NPS across all workshops.
Lead Product Designer
Owned end-to-end design across diverse client engagements: the British & Irish Lions NFC-enabled fan app (£3M+ revenue uplift), SharkNinja connected hardware UI concepts, and regulatory-grade clinical pump GUIs — tripling the agency's commercial footprint across 3 MVPs.
Product Design Engineer
Bridged hardware engineering and software UX for smart connected consumer electronics across 4+ global launches. Established iterative testing frameworks that eliminated 3–4 rounds of late-stage rework per product, and filed 2 named inventor patents recognised by global R&D leadership.
Product Design Intern
Prototyped and validated digital and physical product lines for Gillette and Venus across 5+ international markets. Co-led co-creation workshops and rigorous lab user testing, de-risking 6+ global product initiatives and shrinking concept validation cycles by 30%.
Product Design Intern
Developed physical-digital hybrid play concepts for core global themes, securing senior creative director buy-in across 3+ major product lines. Collaborated directly with Nintendo, Star Wars, and Pokémon on co-branded experiences backed by 2–3-year strategic roadmaps.
Questions I’m often asked
A quick read on how I work, what I bring into teams, and where I can help most.
What kinds of product problems do you usually work on?
I usually work where product strategy, UX systems, and cross-functional delivery overlap — especially complex workflows, enterprise platforms, AI-enabled tools, and customer experience improvements.
How do you collaborate with engineering and leadership?
I like to make decisions visible early: framing the problem, aligning on trade-offs, prototyping the right level of detail, and keeping delivery grounded in user evidence and business constraints.
Can you help improve an existing design system?
Yes. I can audit component usage, simplify patterns, improve governance, and connect the system to real product delivery so it becomes useful rather than decorative documentation.
Are you available for advisory or coaching work?
I’m open to focused advisory conversations around product design leadership, AI workflow adoption, portfolio storytelling, and improving design team operating models.
What makes your approach different?
I’m comfortable moving between strategy and craft: shaping the problem, designing the experience, aligning teams, and translating ambiguity into decisions people can actually build from.
Life outside design
I’m based in Birmingham’s Jewellery Quarter, and life outside design is pretty hands-on. I teach Japanese jiu-jitsu — a self-defence martial art that keeps me grounded, disciplined, and always learning.
Away from work, I’m usually training for HYROX with my soon-to-be wife, running, 3D printing something useful or ridiculous, or being kept in line by our two cats. It’s a mix of movement, making, and home life that keeps me connected to the real world.
Let’s build something that moves the numbers.
Get the leadership, craft, and commercial rigour to make your product vision real.