Freemium
Freemium
Freemium
Travel
Travel
Travel
Mobile design
Mobile design
Mobile design
eSIMs for In-bound travellers
Revolutionising connectivity for travel in the UK
At EE, I led the design team within our Co-Create initiative to develop a seamless eSIM experience for inbound travellers. By leveraging user research insight and the latest eSIM technology, we created a freemium model integrated with our "Instant Connect" service, enabling travellers to easily activate and manage their connectivity. Our testing revealed that 70% of users appreciated the simplicity of the eSIM setup, highlighting its potential to transform how travellers stay connected during their journeys.
Design impact
Design impact
New revenue stream
The eSIM solution introduces a new revenue stream through freemium offerings and premium upgrades, significantly enhancing profitability.
New revenue stream
The eSIM solution introduces a new revenue stream through freemium offerings and premium upgrades, significantly enhancing profitability.
New revenue stream
The eSIM solution introduces a new revenue stream through freemium offerings and premium upgrades, significantly enhancing profitability.
Market share expension
With the inbound travel market valued at over £2 million per year, the eSIM offering positions EE to capture a significant share of this growing market.
Market share expension
With the inbound travel market valued at over £2 million per year, the eSIM offering positions EE to capture a significant share of this growing market.
Market share expension
With the inbound travel market valued at over £2 million per year, the eSIM offering positions EE to capture a significant share of this growing market.
Improved brand perception
The innovative eSIM solution positions EE as a leader in connectivity, enhancing the brand’s reputation among international travellers.
Improved brand perception
The innovative eSIM solution positions EE as a leader in connectivity, enhancing the brand’s reputation among international travellers.
Improved brand perception
The innovative eSIM solution positions EE as a leader in connectivity, enhancing the brand’s reputation among international travellers.
