Product Design
Product Design
Product Design
Accessibility
Accessibility
Accessibility
Optimisation
Optimisation
Optimisation
BB Renew update 1.0
Transforming Broadband Renewal: Driving Engagement and Conversions
In Q2 2023/24, I led a design team to enhance our broadband renewal process, which drew around 1,000 weekly visitors. Key changes, such as displaying contract lengths upfront and a sticky "Get in touch" button, resulted in a 260% increase in conversions and a 44% boost in user satisfaction scores. Overall, these improvements significantly reduced user confusion and enhanced engagement across the experience.
Design impact
Design impact
New personalised landing page
Using pega recommendations for both near end and 0ut-of-Contract customers
New personalised landing page
Using pega recommendations for both near end and 0ut-of-Contract customers
New personalised landing page
Using pega recommendations for both near end and 0ut-of-Contract customers
3.6x increased conversion
Since the initial go-live on December 4, 2022.
3.6x increased conversion
Since the initial go-live on December 4, 2022.
3.6x increased conversion
Since the initial go-live on December 4, 2022.
44% increased conversion in mobile
Upgraded mobile-first experience, using a vertical card scroll approach for easier comparison on mobile screens.
44% increased conversion in mobile
Upgraded mobile-first experience, using a vertical card scroll approach for easier comparison on mobile screens.
44% increased conversion in mobile
Upgraded mobile-first experience, using a vertical card scroll approach for easier comparison on mobile screens.
