Product Design
Product Design
Product Design
Accessibility
Accessibility
Accessibility
Optimisation
Optimisation
Optimisation
BB Renew update 2.0
Broadband Renewal: Driving Innovation and User Satisfaction
I spearheaded key updates to the broadband renewal process in Q1 + Q2 2024/25, introducing support for telecare users, an OTP verification system, and enhanced accessibility features. These improvements led to higher engagement, reduced bounce rates, and a more seamless user experience.
By integrating data-driven insights and accessibility-first design, we positioned the platform for continued growth and personalized customer experiences.
Design impact
Design impact
Streamlining
Streamlined user flows, including OTP verification, led to a significant reduction in abandonment and improved customer engagement.
Streamlining
Streamlined user flows, including OTP verification, led to a significant reduction in abandonment and improved customer engagement.
Streamlining
Streamlined user flows, including OTP verification, led to a significant reduction in abandonment and improved customer engagement.
Enhanced Accessibility:
Implemented WCAG-compliant design, improving usability for all customers, including vulnerable and telecare users.
Enhanced Accessibility:
Implemented WCAG-compliant design, improving usability for all customers, including vulnerable and telecare users.
Enhanced Accessibility:
Implemented WCAG-compliant design, improving usability for all customers, including vulnerable and telecare users.
Bounce rate reduction
Improved comparison tables and skeleton loaders increased satisfaction rates and reduced bounce rates during interactions.
Bounce rate reduction
Improved comparison tables and skeleton loaders increased satisfaction rates and reduced bounce rates during interactions.
Bounce rate reduction
Improved comparison tables and skeleton loaders increased satisfaction rates and reduced bounce rates during interactions.
