Senior Product Designer

Suraj SorenLeveraging AI to Engineer Better Design Solutions

Award-winning UX UI design leader with 8+ years of experience in product strategy and behavioural design. Currently leading multidisciplinary teams at BT Business, I specialise in driving innovative, high-impact digital experiences through systems-level solutions and design maturity advancement.

Trusted by

BT Business
EE
P&G
LEGO
Babyliss
Conair
BT Business
EE
P&G
LEGO
Babyliss
Conair

Discovery

Research & Analysis

Define

Strategy & Planning

Develop

Design & Prototype

Delivery

Launch & Optimise

Experience Highlights

8+ years of transforming ideas into impactful digital experiences across diverse industries and company sizes.

BT Business
2024-Present
2y 5m
Lead Designer

Achieved 260% increase in conversions through personalised recommendation platform design and led product roadmapping using ProductBoard

Current
EE
2023
1y
Senior Designer

Led £4M eSM project design expanding into new markets and pioneered retail Kiosk experience design with Protopic and Arduino prototypes

Previous
Productive Solutions
2021-2023
2y
Lead Designer

Delivered innovative digital and service design projects for international consumer goods clients, leading multidisciplinary teams globally

Previous
Babyliss / Conair
2018-2020
2y
Product Designer

Created seamless digital experiences for physical products, integrating UX principles with electronics teams for globally successful product launches

Previous
Proctor & Gamble
2017
6m
Product Designer

Led two cross-disciplinary projects from inception to completion, conducting user research and contributing to successful product launches

Internship
The LEGO Group
2016
6m
Product Designer

Developed three products that reached market including LEGO Tree Man Disguise and concepts for LEGO Nintendo Bowser collaboration

Internship
8+
Years Experience
6
Major Companies
260%
Conversion Increase

Senior Product Designer Turned AI-Powered Design Engineer

I'm an award-winning UX UI design leader with over 8 years of experience in product strategy, behavioural design, and agile development. Currently leading multidisciplinary teams at BT Business, I specialise in driving innovative, high-impact digital experiences through systems-level solutions and design maturity advancement.

AI Integration

Implementing machine learning models and AI-driven features into user experiences

Design Systems

Creating scalable design systems that bridge user needs with business objectives

Frontend Engineering

Building responsive, performant interfaces with modern frameworks and tools

Product Strategy

Aligning design decisions with business metrics and user behaviour insights

My Approach

With over 8 years as a design leader across major companies like BT, EE, P&G, and LEGO, I've evolved from product design to strategic design leadership. I specialise in product strategy, behavioural design, and leading multidisciplinary teams to deliver high-impact digital experiences that align customer needs with business goals.

Research-driven design decisions
AI-powered user personalisation
Scalable design systems
Business impact measurement
8+
Years Experience
260%
Conversion Increase
£4M
Project Value
6
Major Companies
1
Design Award

Featured Projects

Explore how I've combined AI strategy with thoughtful design to create impactful digital experiences that drive business results and improve user lives.

Total Debt
£8,200
Fintech Mobile App
RecoverWise - AI Debt Recovery App

An intelligent mobile debt recovery platform that uses AI to create personalised recovery journeys, helping users overcome financial difficulties with empathy and smart financial planning.

Key Features

  • AI-powered personalised recovery plans
  • Behavioural psychology integration
  • Real-time financial health scoring
  • Gamified milestone tracking

Design & Technology

Designed in Figma, iOS design guidelines, user research, behavioural psychology

Impact Metrics

73%
recovery
4.8/5
satisfaction
+156%
engagement
iOS Design
User Research
AI Strategy
Design Systems
Behavioural Psychology
Status
SECURE
Threats Detected0
Response Time28s
Enterprise Dashboard
SecureFlow - Enterprise Security Dashboard

A comprehensive security monitoring dashboard that uses machine learning to detect anomalies and provide actionable insights for enterprise security teams.

Key Features

  • Real-time threat detection interface
  • Predictive analytics dashboard
  • Automated workflow design
  • Compliance reporting system

Design & Technology

Designed in Figma, enterprise design patterns, data visualisation

Impact Metrics

99.2%
threats
< 30s
response
94.7%
accuracy
Enterprise UX
Dashboard Design
Data Visualisation
Figma
User Testing
AI Health Companion
Voice Activated
Wellness Score85%
Zero UI / Voice Interface
HealthSync - Zero UI Health Companion

A revolutionary Zero UI health platform that combines voice commands, computer vision, and Apple Watch integration to provide seamless health monitoring without traditional interfaces.

Key Features

  • Voice-only health interactions
  • Computer vision health analysis
  • Apple Watch seamless integration
  • Ambient health monitoring

Design & Technology

Voice UI design, computer vision UX, Apple Watch design guidelines

Impact Metrics

91.3%
accuracy
+89%
engagement
+67%
outcomes
Zero UI
Voice Design
Computer Vision
Apple Watch
AI Integration

Let's Design Something Amazing Together

Ready to transform your ideas into intelligent, user-centred digital experiences? Let's discuss how AI-powered product design can drive your business forward.

Email Me

Get in touch for project enquiries

Book a Call

Free 30-minute consultation

Quick Chat

Chat with my AI assistant

© 2025 Suraj Soren. Crafting the future of AI-powered design.