Suraj SorenLeveraging AI to Engineer Better Design Solutions
Award-winning UX UI design leader with 8+ years of experience in product strategy and behavioural design. Currently leading multidisciplinary teams at BT Business, I specialise in driving innovative, high-impact digital experiences through systems-level solutions and design maturity advancement.
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Experience Highlights
8+ years of transforming ideas into impactful digital experiences across diverse industries and company sizes.
Achieved 260% increase in conversions through personalised recommendation platform design and led product roadmapping using ProductBoard
Led £4M eSM project design expanding into new markets and pioneered retail Kiosk experience design with Protopic and Arduino prototypes
Delivered innovative digital and service design projects for international consumer goods clients, leading multidisciplinary teams globally
Created seamless digital experiences for physical products, integrating UX principles with electronics teams for globally successful product launches
Led two cross-disciplinary projects from inception to completion, conducting user research and contributing to successful product launches
Developed three products that reached market including LEGO Tree Man Disguise and concepts for LEGO Nintendo Bowser collaboration
Senior Product Designer Turned AI-Powered Design Engineer
I'm an award-winning UX UI design leader with over 8 years of experience in product strategy, behavioural design, and agile development. Currently leading multidisciplinary teams at BT Business, I specialise in driving innovative, high-impact digital experiences through systems-level solutions and design maturity advancement.
AI Integration
Implementing machine learning models and AI-driven features into user experiences
Design Systems
Creating scalable design systems that bridge user needs with business objectives
Frontend Engineering
Building responsive, performant interfaces with modern frameworks and tools
Product Strategy
Aligning design decisions with business metrics and user behaviour insights
Featured Projects
Explore how I've combined AI strategy with thoughtful design to create impactful digital experiences that drive business results and improve user lives.
Let's Design Something Amazing Together
Ready to transform your ideas into intelligent, user-centred digital experiences? Let's discuss how AI-powered product design can drive your business forward.
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© 2025 Suraj Soren. Crafting the future of AI-powered design.